Do you have your opening hours on your website? Probably. But does Google understand them? Often, opening hours are only stored as simple text or\u2014even worse\u2014as image files. These are readable for humans, but difficult for Google bots to interpret.<\/p>\n
The risk<\/strong>: Google may display incorrect times or no times at all in its search results.<\/p>\n Think of it as a digital interpreter. Schema markup is invisible code in the background of your website that structures data so that search engines can recognize it without any doubt.<\/p>\n There are plugins in WordPress that can help with this (e.g., Yoast SEO Local or RankMath). However, you need to know how to configure them correctly for local needs. It is also important to keep the times synchronized in three places:<\/p>\n Don’t forget to update your website before holidays. Nothing is more frustrating than a website that says \u201cOpen\u201d when the store is closed.<\/p>\n Don’t worry. When we build your new WordPress website, Local Schema Markup<\/strong> integration is included as standard. We make sure that Google understands you and your opening hours perfectly \u2013 so your customers don’t find themselves standing in front of closed doors.<\/p>\n","protected":false},"excerpt":{"rendered":"Do you have your opening hours on your website? Probably. But does Google understand them?","protected":false},"author":1,"featured_media":19459,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[285,273],"tags":[],"class_list":["post-18783","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-local-seo","category-websites"],"acf":[],"yoast_head":"\nThe solution: Schema.org markup<\/strong><\/h3>\n
Why is this important?<\/strong><\/h3>\n
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How do you implement this?<\/strong><\/h3>\n
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Be careful with holidays<\/h3>\n
Too technical?<\/strong><\/h3>\n