{"id":18851,"date":"2026-01-27T16:48:02","date_gmt":"2026-01-27T15:48:02","guid":{"rendered":"https:\/\/stadtbekannt.io\/?p=18827"},"modified":"2026-01-07T11:29:59","modified_gmt":"2026-01-07T10:29:59","slug":"google-posts-fodder-for-ai-and-local-customers","status":"publish","type":"post","link":"https:\/\/stadtbekannt.io\/en\/google-posts-fodder-for-ai-and-local-customers\/","title":{"rendered":"Google Posts: \u201cFodder\u201d for AI and local customers"},"content":{"rendered":"<p>Many people create their Google business profile once and then leave it alone. That&#8217;s a big mistake! With its <strong>\u201cGoogle Updates\u201d feature (formerly Posts)<\/strong>, Google offers a way to share news directly in the search engine \u2013 free of charge and extremely effectively.<\/p>\n<h2><strong>Why are posts so important for AEO?<\/strong><\/h2>\n<p>Artificial intelligence searches for up-to-date information. A profile that was last touched three years ago appears \u201cdead.\u201d A profile that posted an offer last week appears \u201calive\u201d and relevant.<\/p>\n<h3><strong>Ideas for local Google Posts:<\/strong><\/h3>\n<ul>\n<li><strong>Offers of the week<\/strong>: \u201c20% off all winter tires this week.\u201d<\/li>\n<li><strong>Events<\/strong>: \u201cOpen house on Saturday \u2013 come by!\u201d<\/li>\n<li><strong>News<\/strong>: \u201cWe&#8217;ve expanded our team \u2013 welcome, Maria!\u201d<\/li>\n<li><strong>Product highlights<\/strong>: A short photo and text about a new service.<\/li>\n<\/ul>\n<h3><strong>The call-to-action is built in<\/strong><\/h3>\n<p>Each post can have a button: \u201cCall now,\u201d \u201cReserve,\u201d \u201cOrder online.\u201d This greatly shortens the path from searcher to customer.<\/p>\n<h3><strong>Pay attention to expiration dates<\/strong><\/h3>\n<p>In the past, posts disappeared after 7 days, but today they remain visible longer, although they slip down in the feed. Regularity is key. A short update once a week is often enough to set the signals to \u201cgreen\u201d for Google.<\/p>\n<h3><strong>No time to post?<\/strong><\/h3>\n<p>We&#8217;ll help you write your posts and publish them for you!<\/p>\n","protected":false},"excerpt":{"rendered":"Many people create their Google business profile once and then leave it alone. That&#8217;s a","protected":false},"author":1,"featured_media":19529,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[276,33],"tags":[],"class_list":["post-18851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-listings-up-to-date-info","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google Posts: \u201cFodder\u201d for AI and local customers | stadtbekannt<\/title>\n<meta name=\"description\" content=\"Google Posts are like small social media posts directly in the search results. 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