Whether you are a supra-regional motor vehicle workshop, a large bakery with a branch network or a DIY store chain: we support companies with many shops or branches in setting up and maintaining their listings and reviews.
Anyone running a big brand with several locations has to face the same challenges as a company with only one location – however, he must multiply these challenges by the factor X. After all, each of its locations has its own address, contact details and opening hours and receives online reviews. This means that each individual location is individually present on the web – and thus a potential source of danger for the reputation of your whole brand. Listings for every location should therefore be optimized for local search in the respective catchment area. An apparently unmanageable task – Unless your brand can access a professional solution such as stadtbekannt. Please contact us.
The continuous maintenance of the contact data and opening hours for all your locations as the monitoring of your online reviews is essential for effective online marketing. No matter how expensive an advertising campaign may be, it will miss its target if the locations of your company cannot be found with up-to-date and consistent data.
Four out of five consumers use search engines to search for companies, products or services in their area. Even those who have previously become aware of an offer through a print ad or a TV spot will usually subsequently consult the search engine or use a route planner. This in turn provides information from yellow pages, rating portals and social media with opening hours, directions or contact data. If the search engines pass on wrong or contradictory information, potential new customers may jump off and turn to your competitors. The quality of your listings in every online sources is decisive for your success – and this is especially true in times of the mobile Internet: 50% of users who search for local services or products with their smartphone, visit or contact the company found within one day. 18% buy or order something within one day. Those who do not reach these interested parties with perfectly maintained listings risk the success of their marketing activities – and thus their sales.
With stadtbekannt you can manage all listings, customer ratings and social media activities for all your locations, centrally in one tool.
As a franchisor you benefit twice from our tailor-made solutions. Those who use our service together with their franchisees increase the local traceability of all branches and locations. In addition, they gain knowledge of the online reviews of all branches. The stadtbekannt online marketing tool then works like an tsunami warning system: locations with poor customer ratings are immediately noticed. Franchisors can approach the locations directly to intervene. The reputation of the locations and the overall brand is thus protected. The stadtbekannt web applicaton offers at a glance a clear representation of the key data of all locations, as well as the possibility to do changes centrally. Comprehensive analysis tools and the reporting service ensure that you have all your locations under control.
