Have you ever asked ChatGPT, “Recommend a good Italian restaurant in the city center that also has vegan pizza”? If so, you’ve experienced the change firsthand. The classic Google search (a list of 10 blue links) is facing competition from answer engines.
The goal is changing: you no longer just want to be “found” (SEO), you want to be cited (AEO – Answer Engine Optimization).
How do AIs decide who to recommend?
Artificial intelligences such as Gemini or ChatGPT don’t “roll the dice.” They look for facts and trust. Three currencies apply to local businesses:
1. Consistency is authority
If your opening hours on Facebook are different from those on your website, the AI classifies this information as “uncertain.” An AI is reluctant to recommend a business that may be closed. Absolutely synchronized data (listing management) is the foundation for AEO.
2. Mentions on the web (citations)
The more often your company name appears in trustworthy local directories, newspaper articles, or blogs, the more likely AI is to recognize you as a “relevant entity” in your city.
3. Plain language instead of marketing jargon
AI loves structured information. Instead of flowery prose (“We enchant your palate in a Mediterranean atmosphere”), write facts: “Italian restaurant in the center, specializing in stone-baked pizza, vegan options available.”
Conclusion: Make it easy for the machine
AEO is not rocket science. It rewards companies that do their homework: clean data, clear texts, and a technically flawless website. Become the best answer in your city.
