Be honest: how long do you wait for a website to open on your phone? Three seconds? At most. Users’ patience is rapidly declining. But did you know that speed (page speed) also determines whether AI systems want to “read” your site at all?
Core Web Vitals: The TÜV for your website
Google uses “Core Web Vitals” to measure user experience. If your page jumps, jerks, or loads slowly, you will be penalized in the ranking.
Why many local sites fail:
- Huge images: Photos uploaded directly from cell phones (often 5 MB in size) instead of compressed for the web.
- Cheap hosting: Saving on the server is a false economy.
- Overloaded website builders: Many “do-it-yourself” website builders load tons of code in the background that nobody needs.
Our solution: WordPress at speed
We build websites that are lean.
- Caching: We cache static content so that it is available immediately.
- Image optimization: We use modern formats (WebP) that are razor sharp but require very little storage space.
- Clean code: We use themes that are designed for performance.
The result: A page that feels instantaneous. This pleases the user (they stay), it pleases Google (better ranking), and it pleases AI (easier indexing for AEO).
Test your current page at “Google PageSpeed Insights.” Are you in the red zone? Then we should talk.
